William J. McKinley Director of Benz School of Floral Design & |
Mr. William J. McKinley was named the endowed chair of the Benz School of Floral Design at Texas A&M University in the summer of 2011. Mr. McKinley is a graduate of the University of Missouri at Columbia with a B.S. in horticulture/greenhouse production and Texas A&M University with a M.Ag in floriculture. He is the senior lecturer for floral design at Texas A&M University and serves as the advisor for the Forsythe student chapter of the American Institute of Floral Designers (SAIFD). Mr. McKinley is a national board member of the American Institute of Floral Designers (AIFD) and was honored with the organization’s Award of Distinguished Service to the Floral Industry in 2010. He is the Online Education Administrator for AIFD as well as a member of the Certified Floral Designer committee (past chair). He is a monthly columnist for “Flowers& Magazine”, which is published by Teleflora. Mr. McKinley co-authored the revisions of M. Buddy Benz’s book, Flowers: Creative Design, which is in its 7th edition and 11th printing. He has participated in many design seminars across the country, written short courses for the industry and was the Associate Dean for Career Technologies at Kishwaukee College in Illinois. Mr. McKinley has extensive floral retail, special event, wholesale and industry experience which augments the theoretical aspects of the courses he teaches; Hort 451 Retail Floristry, Hort 452 Wedding Designs, Hort 453 Floral Art, and Hort 454 Special Event Design and Production. ”The art of floral design is a special blending of the arts/humanities and the sciences. Its foundation is grounded through the application of elements and principles of design, but the true essence of floral design is based on the knowledge of plant materials; how they grow, how they change, how they respond, and how are they best utilized. A successful floral designer must possess both an appreciation of art as well as an aptitude for the science of plants.” |